For this campaign, I designed a brand activation for Yahoo aimed at younger audiences, built around personalised UI.
Research revealed that personalisation is a key theme in successful campaigns targeting Gen Z. Coupled with increasing online distrust, especially regarding misinformation, the solution was to create a more user-driven, transparent experience.
Atmo is a sensory design tool that lets users shape their environment through sound and light. Inspired by Brian Eno and James Turrell, it reframes atmosphere as something we create, not just experience, offering calm in a world that often overwhelms the senses.
Through the Atmo Sphere app, users can compose and control ambience's with an intuitive editor that mirrors elements of digital audio workstations (DAWs). Light and sound can be layered, modulated, and shared with the community, giving anyone the ability to craft a personal or collective mood.
Identity Management™ is a satirical mega corporation critiquing the commodification of morality, emotion, identity, and labour. Built as a family of fake brands, it mirrors the language and visuals of real startups to expose how human experiences are packaged and sold. Each site ends with a fourth-wall break, inviting reflection and linking to real-world resources.
Rather than traditional UX, the project focused on copying and mimicking the structures of real corporate websites to drive the satire. Layouts, subscription models, and product flows were based on existing patterns to create an immediate sense of familiarity. The work uses design and messaging as tools of critique, presenting a believable system before carefully breaking it to reveal the underlying absurdity.