Reflection

Researching reference sites made one thing clear. Tone of voice is a powerful tool for manipulation. Across industries, the buzzwords changed, but the strategy was the same: sell people back their own emotions.

What surprised me most during testing was how personally people responded to different pages. Everyone connected to a different brand, and each reaction revealed something quietly human. It reminded me that satire lands best when it reflects something real.

If I could go further, I would expand the interaction design. I wanted every button and link to respond directly to user engagement. The current CTAs work, but a more responsive layer would sharpen the experience.

The hardest part was restraint. This could have easily become a manifesto, but I did not want users to walk away feeling lectured. I wanted them to reflect. Still, the anger was hard to suppress. It fuelled the work.

The project intentionally leaned into AI. I used it to generate fake products, brand assets, and corporate sounding copy. A few UI mockups were AI generated, but the core site design, structure, and layout were entirely my own, built in Webflow and styled to mimic the very platforms I was critiquing. That tension added a meta layer to the work: using the tools I was questioning to build the thing that questions them.